Different types of Digital Marketing/ Internet Marketing

Internet marketing is any marketing that takes place solely on the internet. This means it exclusively appears on websites. It is different than digital marketing, which includes internet marketing as well as marketing on social media sites, and mobile apps. These marketing campaigns can take place through smartphones, digital device  and other platforms.

There are many types of digital marketing. Let us see  some of it .

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)

• Pay-per-click (PPC)
• Social Media Marketing (SMM)
• Mobile Advertising
• Content Marketing
• Email Marketing
• Video marketing
• Influencer/Affiliate Marketing
• Audio Marketing

Search Engine Optimization

Search engine optimization is a digital marketing strategy that many people have heard about but not many know how to use effectively. In part, this fact is due to the complexities involved in SEO. A digital marketing agency with expertise in this field is necessary for a business to successfully implement it.

SEO, however, has a lot of potential for businesses looking to improve their online visibility. This process involves using a number of related strategies to improve where your website shows up in the search results for certain search terms, also known as keywords. A successful SEO campaign will get a website in front of your target audience by positioning it early on in the search results.

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

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Pay per click(PPC)

Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click your ad.

When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a massive ROI for your PPC efforts.

Social media marketing

SMM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content. 

Such as Search Engine Marketing (SEM), it can be done organically, paying for ads, or both simultaneously.

You may publish your content on social media or create ads and pay to reach a particular public. 

In both cases, the most important thing is to choose the more suitable social network for your persona, brand, product/service, or content. 

Some of the best advantages of Social Media Marketing include the possibility to get closer to your audience and the interaction potential. Through SMM, you may gain validation from your public when it shares your content.

Content Marketing

At the heart of any successful digital marketing campaign is content. Content drives every other strategy. For example, content can be pushed on social media or email marketing. It forms the backbone of SEO and gives customers something to interact with on your website.

Content marketing is simply the process of being strategic about what content you produce, when you produce it, and what you do with it. For example, it looks like choosing topics for your blog for the month, selecting a video over a written piece for Facebook, and deciding to promote a certain product this month over your other amazing offerings.

An effective content marketing strategy will allow you to maximize interest in your brand, connect with your target audiences, and stand out in your other digital marketing efforts. No matter what other digital marketing you do, you need content marketing.

Email Marketing

Email marketing campaigns allow organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping - that may be what ultimately brings about a conversion.  Nearly 60% of consumers say that email plays a role in their purchase decisions. Furthermore, transactional emails are more likely to be opened by subscribers.

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Affiliate Marketing 

Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some of the heavy lifting of promotion, however, you’re putting your brand's reputation in someone else’s hands, so this type of marketing often requires more extensive monitoring and tracking.

Mobile Marketing

Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically will leverage a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users. With the clear move to mobile, marketers need to think about how they can optimize their current marketing efforts for mobile to be able to deliver a seamless and user-friendly experience.

Video marketing

Video marketing is the use of video to raise awareness, create engagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps with content marketing.

Video marketing is now so widespread that it’s a must-have skill for all marketers. But it hasn’t been that way for long.

Audio marketing

In the mobile era, Audio Marketing deserves some attention from marketers. Even don’t have the same dynamic of videos, formats like podcasts are increasingly being consumed.

Truly, podcasts are an authentic phenomenon and are taking the audience of radio, especially, when people are in transit or doing something mechanics like cleaning the house or working out.

If you know the habits of your target may think about subjects for your podcasts that have some relation with the activities that your public may do while are listening to them.